Acquisitions Manager at AirtelTigo

AirtelTigo is a solid, dynamic and innovative brand, providing a wide range of telecommunications services, including mobile voice, data mobile financial services and business connectivity solutions. Launched in November 2017, from a merger between erstwhile Airtel and Tigo, AirtelTigo is the second-largest Mobile Network Operator in Ghana.

Key Responsibilities

• Custodian of the Acquisition Revenue and subscriber growth.
• Leverage market research to get insights into consumer behaviour and preferences on the acquisition front to inform refinements to AirtelTigo’s welcome offers and ensure that it remains profitable and competitive.
• Equip sales and trade personnel with all necessary analyses (product information) and attractive offerings to enable the team to drive quality acquisitions
• Full ownership of the gross adds decay number and design and implement campaigns & schemes geared at its significant reduction.
• Assist in core operational tasks, including commission scheme designs, identifying new acquisition and revenue streams and developing business cases to justify the revenue implication of new and refined initiatives
• Accountable for defining and leading the execution of Go-To-Market plans for each acquisition and regional offering in order to achieve the desired brand awareness and effectively reach the target audience
• Increase ARPU and DOA of subscribers across Acquisition Value Segments
• Accountable for smartphone device growth on the network and smartphone ARPU growth
• Accountable for device partnerships
• Accountable for data user penetration on new additions to the network (gross adds)
• Custodian of customer engagement campaigns and activities for 0–90-day old subscribers
• Reporting regional and national level sales performance on gross adds KPIs, decay, etc.

Required Qualification and Experience

• Bachelor of Economics, Statistics, Mathematics, Engineering or a Business-related field, etc.
• A Master’s in business administration, or a related field would be an added advantage
• 5-7 years of varied experience, 2-3 within the Telecom Industry or 2-3 years in the Marketing/Commercial Department.
• Excellent Data analysis and Excel skills
• Strong Analytical, statistical and Presentation skills
• Strong communication and interpersonal skills

CORE COMPETENCIES

• Excellent communicator
• Organized and detail-oriented
• Strong analytical and problem-solving skills
• Good team player skills
• Demonstrated experience and success in base management / CVM/CLM/CLTV
• The ability to build and sustain positive business relationships internally and externally
• Strong process, planning and organizational skills