Publicity and Marketing Manager at M-Link Consult

Marriage Link (M-Link Consult) is a company set up to promote and sustain marriages in Ghana. The company has the objective of promoting social happiness and wellbeing through the institution of marriage. In this regard, the company provides a one-stop shop of marriage support. We deal with everything marriage. We have four distinct but inter-related packages, namely:

1. Marriage Partner Identification and Matching for people who are ready to take the long walk to marriage and need assistance to identify wives or husbands in a confidential, reliable and purpose-driven manner. We protect the identify of Clients so we do not display their photos to the public.
2. Premarital Counselling for faith and non-faith-based individuals to adequately prepare them before marriage. This includes legal education on the types and meaning of marriages under the laws of Ghana;
3. Marriage Events Organization to assist couples to have stress-free marriage events that are customized to suit their budget thus making it easy for people to marry without much financial strain; and
4. Marriage Juice-Up service that enables already married couples who have challenges in their marriages and who require independent, private and professional counselling support to sustain their marriages.

The company’s operations has so far been web-based through our portal www.marriagelink.net. As we improve to make it easy for Clients to access our services, a dedicated App has been developed and about to be deployed on the Play Store starting January 2023. The deployment of the App will be a game-changer as it will make it very easy for the public to access our services.  In addition, the company is putting plans in place to open a satellite office to complement services provided from its head office,  which is currently located opposite Cocoa Clinic at North Kaneshie in Accra. In anticipation of expected business growth, we are adding on to our staff team in the various Departments.

The new team members joining the current staff must understand that our work model revolves thinking out of the box. We need people who are able to work without supervision but still maintain a sense of duty and commitment to deliver on results.

Job Description

About the Role

The Publicity and Marketing Manager will be responsible for public outreach activities of the company. The incumbent will demonstrate understanding and familiarity with the art of publicising events and products of a company. Specifically, the incumbent will:

• Contribute to branding of company products to attract the right targets.
• Identify appropriate media channels to publicize company products.
• Organize strategic market entry interventions that will achieve effective market penetration of company products and services.
• Play lead role in advertising company products and services.
• Appear on radio and TV programs to explain and market company products.
• Mobilizing colleagues from within the company to deliver on planned activities.
• Vet materials published on company websites and social media handles to ensure appropriateness of messaging.

Required Skills or Experience

About the candidate

This is a professional role that requires practical experience and knowledge in the field. We are looking for a candidate with demonstrated experience who has drive and initiative and a desire to explore new territories and challenges. You must be a team player and willing to work flexible hours.

Ability to drive will be an advantage.

Qualifications: Tertiary education. Professional marketing qualification will be an advantage.