Product Marketing Manager at Canonical Ghana

Canonical is a unique tech company – global, remote-first, open source, with 700 professionals across 50 countries – we want to be the world\’s best, not biggest, global software company.

Job Summary:

• Canonical is looking for a Product Marketing Manager who will be responsible for developing marketing strategy and go to market plans at a global level for a diverse range of products to support our growth strategy.
• This is a hands-on, multi-disciplinary and dynamic position, requiring close collaboration with the Product and engineering teams, content team, Sales Teams, as well as other Marketing functions.
• The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing.
• They prefer to work in an environment that emphasises ownership of campaigns, collaboration, learning, curiosity and a drive to always improve oneself / the team / the organisation.
• They love to problem solve, get hands on, experiment, measure and use automation to make daily life easier.

As a product marketing manager you will:

• Be responsible for go-to-market planning and execution for a range of products
• Lead on content dissemination planning, campaign development and planning for planning product launches.
• You will lead on the development of compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey
• Conceiving and executing customer base communications and marketing programs to upsell and cross sell into our large base of customers
• Collaborating with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels
• Work with the teams to plan event, webinars and support paid and social media promotion
• PR / AR coordination with Comms manager
• Create and publish content (online and print) in line with marketing plans to deliver on campaigns
• Monitoring the competitive landscape to define product positioning that differentiates

The successful Marketing Manager will have :

• A minimum of 5 years in a Product Marketing function focused on enterprise software, SaaS experience preferred
• Knowledge of workflow and process automation, case management and no/low code application development
• Knowledge of enterprise content management / content services would also be ideal
• Ability to think strategically about complex issues, leading to thoughtful recommendations, and action plans
• Exceptional interpersonal skills, and aptitude for forging trusting relationships across diverse, cross-functional teams
• Conversant in go-to-market strategies and methodologies
• Skilled in leading presentations and discussions with industry analysts, business, technical, and sales stakeholders
• Excellent verbal and written communication skills, strong content marketer
• Proven ability to prioritize and differentiate what matters from the noise, meeting deadlines without sacrificing quality
• Growth mindset – someone who is not afraid to think big and take on risk.

What Canonical Offers:

• Learning and Development
• Annual Compensation Review
• Recognition Rewards
• Annual Leave
• Priority Pass for travel
• Flexible working option