Communication Strategist at Palladium

Project Overview and Role:

Background of the Assignment

The Jobs and Economic Transformation (JET) Programme is an FCDO-led initiative designed to help drive economic transformation in Ghana by supporting the government to attract increased private investment to create more and better jobs and support inclusive growth and poverty reduction, while exploring opportunities for climate/environmentally friendly interventions and the adaption of green technologies.

Pharmaceuticals, Automobiles and Textiles & Garments have been selected as the ‘anchor’ sectors within the JET programme, taking into consideration the potential quantity of investment as well as its quality and likely impact on economic development – particularly the likely spill-over effects for domestic firms and job creation. It is in this regards that ToRs to develop a strategic communications support for prosperity health ventures (PHV) are drawn.

Objectives of the Assignment

• Identify all potential hospitals, clinics, pharmacies etc using some form of criteria
• find communication channels to reach as many of the potential clients as possible
• provide comparable cost outlays for the use of the communication channels
• provide pathways through which potential clients can be reached quickly.

Scope of Work

• identify potential clients (hospitals, clinics, pharmacies, maternity Homes, health Centres, CHIPS Compounds etc
• identify the channels for reaching out to all the clients and costs for doing so
• identify all possible means to reach the possible clients

Risks and Mitigation Plans
Deliverables

• Provide a list of possible clients (hospitals, clinics, pharmacies etc in 3 tiers of importance with justifications)
• Provide a list of communication channels and their costs outlays and the preferred channels
• Provide a path deployment of the communication tools
• Provide a communication strategy document for PHV
• Risks and mitigation plans
• Time Frame/Deadline for Deliverables
• The duration of the assignment shall be 30 days

Required Qualifications:

• An advance qualifications communications, Journalism, Advertising, and IT with two years practice will be preferred. A first-degree holder in these areas with 10 years practice can also apply.