Growth Marketing Lead at the ROOM

ALX is our training arm, focused on developing skills for the fourth industrial revolution (software engineering, devops, data science, etc.) to ensure that Africa is able to compete effectively as the world undergoes a digital transformation. To cement this, through our legal entity  African Leadership International (ALI), we have signed an agreement to acquire Silicon Valley based Holberton Inc. – a project-based, college alternative educating the next generation of software engineers. This will give us ownership of the advanced technology program that will enable us to provide global organizations access to significant untapped pools of talent that can bridge the growing global shortage of technology talent. For more on this, please read this article here.

ABOUT THE CITY COMMUNITY TEAM

Do you enjoy creating something out of nothing? The City Teams are startups within a larger startup. Each City Team harnesses the power of The Room global network by training exceptional talent and connecting them to jobs and other opportunities for professional development. Along the way, each team unlocks value by making it easier for companies to find the top talent they need. Each City Team is like a standalone business that is blazing a new path for The Room, but is supported by the history and reputation of the African Leadership Group.

In pursuit of our mission, we encourage autonomy, creativity, and experimentation. We embrace risks and failure. We seek those that have a beginners’ mindset, are lifelong learners, thrive in uncertain circumstances and uncharted territory, and have a deep passion for youth engagement.

If you\’re entrepreneurial and ready to work in a hyper-growth environment, this is a chance to build a new business and learn an insane amount in a compressed period of time.

ABOUT THE ROLE

As the Growth Marketing Lead your primary role is to generate qualified applicants to our training programs. You will do this through online direct response advertising, in-person events and promotions, and partnership development.  In addition to recruiting students to our training programs, you will support in general marketing and communications functions.

More specifically, as Growth Marketing Lead, you will be responsible for: 

• Marketing Strategy: develop innovative strategies to expand our brand awareness across all channels (ads, partnerships, social media, web experiences…). Set clear objectives and goals, define target audiences, optimize spend and track performance. Localize our global strategy to adapt to the needs and behaviours of youth, and build a trusted collaboration with our global marketing function
• Digital marketing: drive online growth marketing campaigns, identify, select and engage external contractor, freelancers and agencies to help us achieve our bold mission. Devise creative ways to expand our reach online through other digital means (content, social media, video…)
• Offline marketing: create and implement strategies to build our brand and generate leads through offline channels (TV, radio…). Plan and manage unique and inspiring in-person experiences that delight our prospects and build buzz about our programs
• Partnerships: identify, build and manage partnerships with key stakeholders that help us amplify our brand and generate new leads (universities, youth networks, influencers…)
• Martech & Analytics: understand and leverage enterprise sales & marketing technology such as InfusionSoft. Track and analyze key marketing metrics relating to brand, user experience and stakeholder engagement and draw insights to figure out scalable acquisition channels and execute on these to grow the business.

Required Skills or Experience | Growth Marketing Lead at the ROOM

ROLE REQUIREMENTS: MUST

• 3-5+ years of experience or equivalent expertise in B2C marketing. Comfortable with leading and devising innovative marketing strategies
• Experience working for a start-up or similar fast-paced environment, or demonstrated proactivity, resourcefulness, and ability to thrive in a fast-paced, flexible, and entrepreneurial environment
• Strong understanding of the 18th-30th age bracket in your city. Strong knowledge of popular culture, social media and digital amplification, and influencer marketing… demonstrated through experience working in marketing campaigns targeting youth and/or passion for working with young people

ROLE REQUIREMENTS: NICE-TO-HAVE

• Experience identifying, building, and managing partnerships
• Experience in marketing and recruitment for training programs and/or a top FMCG company
• Experience ideating, planning, and running branding events

While this is a remote role, all applicants need to have work authorization for Ghana to be considered.