Product Marketing Manager at ConsenSys

At ConsenSys we have a vision of a world where data sovereignty and financial well-being is accessible to every person and organization. We believe Ethereum and decentralized protocol technology is a more trustworthy and equitable foundation for how we create and share value across the web. On this trusted, open source foundation, we can accelerate the world’s transition to a universally accessible network of distributed participants where transparency, security and freedom are fundamental.

Our product suite, composed of Truffle, Infura, Quorum, Codefi, MetaMask, and Diligence, serves millions of users, supports billions of blockchain-based queries for our clients, and has handled billions of dollars in digital assets. As the leading Ethereum software company, ConsenSys enables developers, enterprises, and people worldwide to build next-generation applications, launch modern financial infrastructure, and access the decentralized web. To learn more about ConsenSys, and explore our products and solutions, visit http://consensys.net/.

ConsenSys is searching for a suitably qualified or experienced candidate to fill in the position of Product Marketing Manager

About the role:

Developers are the backbone to innovation and make the Web3 ecosystem tick. We are growing rapidly and seeking a Technical Product Marketing Manager who loves to blend deep technical knowledge with storytelling for a developer audience. Working closely with our Product team, you will focus on product features that increase adoption, improve developer and operational experience, and help bring more developers and innovation into the Web3 ecosystem. You will be responsible for core products and features that help developers easily build, test and deploy on the blockchain, such as the Infura APIs, and development environments and testing frameworks from Truffle and Ganache.

The ideal candidate has experience working on product-led growth opportunities ideally in the API space. You must have a passion for running go-to-market strategy and campaigns for technical audiences such as engineers and product managers.

What You\’ll Do

• Build a deep understanding of the developer persona in order to effectively onboard, excite, and show value to them within the realm of Infura developer tools
• Conduct competitive analysis to influence product roadmap decisions and vision for Infura APIs
• Develop differentiated messaging and positioning based on a deep understanding of our customers’ top goal and challenges, and bring it to life in launches, content, campaigns, events, enablement, and more
• Create technical product marketing materials, including videos, whitepapers, presentations, web content, and more
• Increase adoption of new and existing products and features by collecting quantitative and qualitative data on usage and adoption patterns
• Partner with Product Management and Engineering to understand product roadmap and upcoming releases to drive and implement release marketing efforts for the Infura and Truffle portfolios across customers and internal teams
• Partner closely with Sales and Sales Enablement to develop and lead internal content including sales enablement training, FAQs, and cheat sheets
• Collaborate with our developer evangelists to educate developers on our product capability and value via online and in-person events
• Collaborate with our community managers to build our presence across technical forums like Stackoverflow, Discord, Reddit, and Hackernews
• Contribute to marketing strategy and messaging, and help maintain technical accuracy of marketing messages

What You\’ll Bring

• Strong experience as a technical product marketing manager with a deep understanding of the motivations of technical audiences
• A proven track record of your ability to understand technical personas and build adoption and engagement of new and existing product lines
• Technical aptitude, curiosity, and a keen understanding of the API and developer ecosystem and its technical audiences
• Experience crafting compelling positioning, messaging and thought leadership content
• Hands-on capability to build a range of marketing assets, including succinct slide pitch-decks, eBooks, demo videos, and event/webinar content.
• Ability to effectively influence both internal and external stakeholders across all levels of the organization
• Proven track record of performing well in a fast-paced environment
• Outstanding organizational skills to define and manage multiple projects with tight deadlines effectively within a fast-paced environment.
• Be innovative with your marketing approach in reaching out to our audiences as well as in engaging them frequently